Free · Windows 10 and 11
The photos Windows won't open, fixed the moment they land
HEIC off your iPhone, WebP and AVIF off the web, RAW out of your camera. PhotoTray converts, shrinks, tidies and de-GPSes them on your own PC — four hundred at a time, with nothing uploaded. Then it offers to do it automatically from now on.
- Windows 10/11
- No upload, no file-size cap
- Free and ad-free
See it in action
The actual app, not a slideshow
A working replica of the PhotoTray window, running in your browser. Click through it before you decide whether to install anything.
The belt
Six tools, one tray
Each one runs on your own machine, on as many files as you care to throw at it. No tool here has a queue, a quota, or a watermark.
Why install anything
A web converter can do it once. This does it from now on.
Free online converters are genuinely fine for three photos. They ask you to upload, they cap the file size, they queue you behind strangers — and they make you do the whole thing again next month.
It happens automatically next time
Point PhotoTray at the folder your photos land in and set one rule. Every HEIC that arrives after that is already a JPG by the time you go looking for it.
Nothing is uploaded
Converting, resizing, upscaling and stripping GPS all run on your own CPU. Your photos never reach a server — so there is nothing to leak, and nothing to take anyone's word about deleting.
No caps and no queue
Four hundred files in one run, at any size, without a watermark. Nothing here counts your files, times you out, or asks you to come back tomorrow.
Transparent funding
How PhotoTray stays free
PhotoTray shares a slice of your device’s idle internet bandwidth, when it can, through a vetted partner— that’s what pays for development instead of a subscription, a file limit, or ads. It relays other people’s web traffic, and it never touches your photos.
- Disclosed before anything runsSpelled out at install — you agree to it, or you don't install.
- Never your photosIt relays other parties' traffic, not your files or browsing.
- Keeps running in the backgroundIn the tray, with a visible icon and a working Exit.
- You can turn it offOne switch in Settings — the tools pause while it is off.
Turning sharing off pauses the tools — that is the trade, not a paywall, and anything already running is allowed to finish. While it is on, nothing is metered, watermarked or limited. Don’t want to take part at all? Uninstalling ends it completely.
Read exactly how it's funded- Runs on your deviceEvery job, including the AI ones
- No ads, no upsellComplete, not a trial
- No watermarksYour files come back as your files
- Open about the fundingOne plain opt-in, and a switch to turn it off
How it works
Three steps, and then it looks after itself
The first batch takes a minute. Every batch after that takes nothing at all, because you will not be doing it.
- 1
Install it
One installer for Windows 10 or 11. No account, no sign-in, no card, and no browser extension.
- 2
Drop your photos on a tile
Drag one file or a whole folder onto the tool you want. Pick the output format and where it should land; the originals stay exactly where they are unless you say otherwise.
- 3
Say "do that automatically"
When the batch finishes, PhotoTray offers to turn what you just did into a rule on that folder. One click, and the next import is already converted before you look at it.
Instead of testimonials
The fine print, up front
PhotoTray is new, so there is no wall of five-star quotes here — and we are not going to write one. Here is what you would otherwise find out after installing.
HEIC needs one free thing from Microsoft
PhotoTray reads HEIC through Windows' own imaging component, so it works only if your PC has Microsoft's free HEIF Image Extension installed. Most machines from a manufacturer already do; plenty of clean installs do not. PhotoTray checks on first run and links you straight to it.
GPS cannot be stripped from a HEIC in place
Removing metadata means rewriting the file without it, and PhotoTray can read HEIC but not write it. So a HEIC gets scrubbed and converted to JPG, or nothing happens — it will never hand you back a file that looks cleaned and is not.
AI upscaling is slow on a CPU
There is no GPU requirement here, which is the point — and the cost is time. A 4x upscale of a 12-megapixel photo takes minutes, not seconds. PhotoTray shows you the estimate before it starts the queue, not during it.
It keeps running after you close the window
Watching a folder needs a live process, and so does the bandwidth sharing that pays for the app. Both continue in the tray once you close the window, with a visible icon and a working Exit. You can switch the sharing off whenever you like, and the tools pause while it is off.
Windows only, on purpose
Windows 10/11 (x64). There is no Mac build and none is planned: macOS opens HEIC natively, so the problem this app exists to solve mostly is not one there.
No numbers we have not measured
You will not find an install counter, a photos-converted total or a star average on this page. When there are real reviews we will publish them here, spread and all — until then there is nothing honest to put in this space.
The longer versions: how it's fundedwhat we collect
Ready when you are
Put the tray on your desktop
One installer, six tools, and a folder that keeps itself tidy — no account, no quota, nothing in the cloud.
Windows 10/11
Free forever, funded transparently.
Questions
The things people ask first
If yours is not here, the docs go deeper — or just write to us.